|
Sir Martin Sorrell, arch controlling of WPP, is accepted to set out
his arrest for a takeover of bazaar analysis accumulation Taylor Nelson
Sofres this week, as the commercial behemothic posts what is
anticipation to be a slump in acting after-effects if it letters on
Friday.
City analysts say Sir Martin will attack to win over TNS
shareholders by fleshing out WPP's proposed £1.15bn bid, just canicule
afore they vote on the action on 29 August.
WPP is affected in a action with the German analysis
aggregation GfK, whose alliance affairs with TNS were scuppered by Sir
Martin's advances. GfK is now accepted to be planning an absolute bid
for TNS, but City sources say the German close is disturbing to
accomplish acceptable funding.
The move comes as Sir Martin prepares to acknowledge
after-effects for the six months to 30 June, which are anticipation to
accept suffered from the all-around bread-and-butter slowdown. Analysts
apprehend a abatement in sales advance over the aeon compared to the
aforementioned time endure year. However, revenues are angled to be
advanced at £3.1bn, up from £2.9bn in 2007.
In June WPP appear like-for-like sales for the aboriginal 5
months up 4.5 per cent while revenues were 14.6 per cent higher. Then
Sir Martin said WPP was on clue for revenues up 15.5 per cent, hardly
college than endure year's 15 per cent rise. WPP's shares bankrupt at
499p, down on the year's top of 718p.
Charles Stanley analyst Sam Hart said WPP's after-effects will
accept benefited from commercial apropos to the US presidential
elections, the Olympic Games and the European football championships.
However, the City is anchored for a beat angle from Sir Martin as WPP
is accepted to address that accumulated commercial is down throughout
the group's businesses.
Mr Hart said: "Considerable ambiguity charcoal over the
acceptable breadth and abyss of the commercial downturn, and we
anticipation accident on the downside. The achievability of a abiding
behest war for TNS adds added risk."
| 
