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Daily Mail group hit by classified ads slowdown

The media accumulation Daily Mail & General Trust suffered addition aciculate abatement in commercial sales over the accomplished three months, as the UK's bread-and-butter arrest connected to hit its bi-weekly groups.

Viscount Rothermere, DMGT's chairman, said: "Inevitably, the well-publicised abasement in the UK abridgement back we endure appear in May is accepting an appulse on our bi-weekly businesses."

DMGT's bounded newspapers accumulation Northcliffe Media was hit decidedly hard, with commercial sales down 11 per cent over the three months to the end of June compared with the aforementioned aeon endure year. Northcliffe's sales are heavily abased on classified sectors, area there has been a affecting abatement in spending by advertisers. Revenues from acreage ads were down 25 per cent on endure year, with application and retail commercial down by 10 per cent and 9 per cent respectively.

DMGT aswell warned that the clip of abasement at Northcliffe had quickened during May and June and that the aboriginal few weeks of July had offered little respite. In June, revenues from acreage commercial fell 36 per cent compared with the aforementioned ages in 2007.

DMGT's civic bi-weekly division, Associated Newspapers, is aswell getting afflicted by the commercial slowdown, admitting a 4 per cent access in apportionment sales enabled the analysis to access its absolute revenues hardly over the quarter. Commercial sales were down 3 per cent.

The closing figure, however, was buoyed by a acceptable achievement from the division's online and agenda operations. Sales of affectation commercial at Associated's book newspapers, which cover the Daily Mail, fell by 5 per cent over the endure quarter, while classified revenues were down 9 per cent.

Nevertheless, a able achievement from DMGT's business-to-business operations enabled the accumulation as a accomplished to column a 5 per cent access in absolute revenues compared with the aforementioned division endure year. Its Euromoney Institutional Investor business performed decidedly well, with sales up by 13 per cent, while revenues from DMG Advice rose 6 per cent.

Gareth Thomas, a media analyst at investment coffer Collins Stewart, said DMGT's bazaar amend accepted annoying trends apparent at added media groups, with bounded newspapers hit hardest by the slowdown.

"Newspapers are, predictably, accepting a asperous ride," Mr Thomas said. "We are already forecasting Northcliffe revenues to abatement 11 per cent in 2009... admitting nationals are faring a little better."

Analysts from agent Killik & Co added: "[This is] a mix of acceptable and bad news. On a absolute note, trading in the group's advice and contest businesses abide adequately buoyant. However, on the downside, the abasement in commercial trends apparent in May and June has connected into July. We would highlight the accelerate in application commercial in accurate and attention that this is the group's accomplished allowance category."

Northcliffe's problems chase agnate slowdowns appear by Trinity Mirror, while specialist bounded publishers such as Newsquest and Johnston Press accept aswell warned of a aciculate abatement in commercial sales.

But DMGT said it believed its adapted portfolio of businesses would leave it beneath apparent to a customer arrest than added media groups. It has aswell taken accomplish to abate borrowing levels over the accomplished three months, with net debt now down £134m to £1bn. The accumulation fabricated £96m of disposals during the quarter.

Category: business news Views: 687 | Added by: moneymaking | Rating: 0.0/0 |

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