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During my presentation at my recent Underground Online Marketing Seminar (UndergroundOnlineSeminar.com) - I talked about my own "Underground" secrets. One of the things I covered was how to sell super high-end products. Personally,
I've sold everything from $17 ebooks to $14,500.00 "Apprentice
Programs" and lots in-between. My most recent high-end product is a
$7,995/month program for cosmetic surgeons. I really love high priced products and you'll see why in a moment... First
off, if you want to make $1M this year - then you'd have to sell 20000
copies of my 'doohickey' at $50. Or it could be 2000 copies at $500. Or
better still 200 copies at $5000. It's a lot easier dealing with
200 customers than 20,000. Think of all the customer service and
infrastructure, etc. Plus, as a general rule - the buyers of a
high-priced product or service are better buyers are easier to deal
with than someone who bought a $9.95 ebook and drives you crazy. The
other thing is these customers pay more attention and revere the
information or product/service more. I've attended $500 seminars and
I've attended $10,000.00 seminars. Which one do you think I was paying
more attention to? So having higher priced products is actually better
for your customers because they are more committed. Think about the
last time you gave free advice to someone - what happen? That's right.
Nothing. But if you had made them pay you for consulting - they would
have taken it to heart. But there's still more on the economics side... With
a higher priced product that means you have more money to advertise. If
I'm going against someone selling a $19 ebook and I'm selling a $199
home study course in the same market - who can spend more? No contest, right? My
competitor can only go up to $19 (unless they've got a back-end
product) but I can actually spend up to $199. But what else does that
let me do? I can come into a marketplace and suck up a big part of the
resellers because I can give more commissions. Hey, that's the name of
the game for many affiliates. I can give them $100 to promote my
product instead of the measly $10 my competitor might give them. And
of course speaking of economics there's more money in it for you. If
you've got a high priced product there should be a very high margin
built in. If not, raise the price. I'm serious most people are
undercharging for what they provide. My rule of thumb and one of my
values I look at it every morning in my planners says "I am rich by
enriching others 10x - 100x what they pay me in return". That's a
big deal for me. If you pay me $1000 for a product - I want to make
sure it delivers $10,000 in value for my customers. I suggest you
consider something similar. If your product isn't good enough for you
to raise your price on it - make it better! Here are just some of
the high-end products you could sell in the information marketing world
(I've successfully sold all of these and taught many of my students how
to do the same): * Live events like workshops and seminars * "Big" boxes of manuals, CDs, DVDs, CDroms, etc * High end facilitated group masterminds * eClasses * "Done it for them" services * Coaching * Reprint rights and licenses and many more... And
don't think high-priced products can only sell if you are selling 'how
to make money' related products. I have students and friends doing very
well selling high priced products to the fitness marketplace, the
dating markets, small niche obsessive-compulsive markets, self-help,
career marketplaces and many more. Now a lot of people think
selling high priced products are a lot tougher than low-priced
products. Not true. You usually spend about the same effort trying to
sell a high- priced product as a lower priced product. Now when
selling a high-priced product most people make the mistake of just
trying to "1-step" it. That means sending people off to a webpage or
sending them a sales letter and then nothing more. Only a small
percentage will buy this way. I prefer lead generating where I get
people to "raise their hands" and say "yeah I'm interested". This way I
can now afford to spend more to chase those prospects. And it's not
enough to just email them follow-ups. I prefer to have a whole arsenal
at my fingertips if needed like direct mail, voice broadcast, telephone
calls, postcards, etc. If over-delivering on value - hold your breath and add an extra zero to your price. You'll thank me for it! ;)
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Yanik
Silver is recognized as the leading expert on creating automatic,
moneymaking websites...and he still doesn't know how to put up a
website.
He is the author, co-author or creator of several
best-selling online marketing books and tools, including this updated
course for selling high-end products online: InstantInternetProfits.com
About Yanik Silver Just
32-years old, Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking web sites.and he's only been online
full time since February 2000! His friends were rolling on the
floor laughing when he told them he was going to put up a web site. And
they had every right to be amused since Yanik had absolutely no web
site design skills, zero HTML or coding knowledge. in fact, not much
computer "know-how" whatsoever (still doesn't). But that didn't stop
him from going ahead with his simple 2-page web site and the flood of
orders hasn't stopped since. Yanik has personally sold millions online
(with zero employees except his wife, Missy). And his students have
sold tens of millions more in nearly every type of market on the
Internet. Yanik is a highly sought after speaker and attendees
regularly pay up to $4,995.00 per person to hear his secrets. He is the
author, co-author or publisher of several best-selling online marketing
books and tools including: www.InstantSalesLetters.com www.InstantInternetProfits.com www.PublicDomainRiches.com www.UltimateCopywritingWorkshop.com www.MindMotivators.com www.33DaysToOnlineProfits.com And
when he's not cranking out new moneymaking projects Yanik enjoys
playing beach volleyball, ice hockey, traveling and just about any kind
of extreme sport he can find.
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