Inside Business News

Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation. Almost no one knows the exact algorithms of the search engines. And what make it worse is that the search engines have a habit of changing their algorithms.

However, some people are so obsessed with top search engine listing that they tend to undermine the importance of other web traffic generation techniques. These "trances" are partly caused by some misleading myths that surround the search engine marketing subject. Below are two of those myths with some empirical facts that contradict and refute them.

Myth #1: "You can't get loads of targeted traffic without the top search engine listing."

This is completely wrong. Jack Humphrey, the power linking guy, has given us a picture that it is possible to get huge amount of targeted traffic without the top search engine listing. In his Special Report, "What if Google Didn't Exist?," he shared one of his sites' stat in April 2004 and guess what? From 71,444 unique visitors that he got at that month, "google search" referred only a smal ... Read more »

Why should you pay to get web site traffic, isn't SEO enough?

It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count.
So why should you as a business pay good money to drive targeted traffic to your site?

Perhaps there's a clue in the last question.

What other options are there?

You have 3 basic choices to get traffic to your website:

1. You pay - using PPC, ezine ads, banners etc...
2. You borrow - constructing Joint Ventures and endorsed offers with partners
3. You grow your own - with natural search engine optimisation

So which is the best?
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Well they all do a different job and have different characteristics, perhaps the best information source you could hope to find on the subject is found here:
http://www.trackingandtesting.com/dystatic/TrafficGeneration.php

But why PPC?

You need PPC because you can:

* Control the flow of traffic to your website
* Target buying customers and those most likely to buy through correct keyword targeting
* Test different offers

The last benefit abo ... Read more »